Workshop : WS V : "Mobile present and future. A reality check"

Op donderdag 15 oktober 2009 organiseert MediaNet Vlaanderen met steun van het VRT-medialab volgende workshop :

"Mobile present and future. A reality check"

PROGRAMME

13u45 Registrations

14u15 Introduction

14u20 "Mobile@VRT : Lessons learned", Lode Nachtergaele (Researcher, VRT-medialab)
First, we survey VRT's mobile initiatives from the past years and present lessons learned from it. Next, we touch upon some possible future directions for the audiovisual content industry.

15u00 "The ultimate radio experience", Maarten Verwaest (Researcher, VRT-medialab)
Demonstration of content distribution and syndication towards mobile phones.

15u30 Pauze

16u00 "Web or App: where’s the money?", Danny Lein (CEO mobileweb.be)
The strongly growing Mobile Internet opens up new possible business models for media companies, along with new operational and technical challenges. Which technologies will prevail and which sources of revenue can be tapped into? What are the opportunities and pitfalls offered by the emerging Application Stores such as the iTunes AppStore?

16u30 "Why a mobile future might actually work!", Jo Caudron (Founding Partner, Dearmedia)
Mobile internet is not new. For over a decade, engineers, content owners, operators, publishers and so many others have been looking for the mobile holy grail. Many initiatives (remember WAP and i-Mode?) were promising, but did not deliver. Is today's mobile landscape just "more of the same" or are we about to witness a real break-through? This sessions talks about the future of mobile (mobile video, location based services, social media, mobile tagging, augmented reality, ...) and talks about the critical success factors.

17u00 Reception & Networking

With the support of