| Inhoud: | Nowadays, consumers increasingly own personal appliances such as smartphones and tablets that offer rich media applications and enable high quality media experiences. This already has an impact on the way media is consumed today, e.g. the digital publications of newspapers and magazines. Moreover, these personal devices enable and encourage digital communication and interaction via social networks by the consumer. This fundamental trend opens up tremendous opportunities for publishers and broadcasters to build up a digital relationship with the digital consumer and communicate with them in the context of their products.
This session explains how so-called “second screen” (smartphone or tablet, the first screen being the flat screen in the living room) personal extensions to programs or program schedules can result in richer media experiences for the consumer and hence a more genuine involvement with media brands which in turn opens up new opportunities towards advertisers and program makers.
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als vlaams innovatiesamenwerkingsverband