14/10/2018

NEw Media Economics Programme by VUB

The Vrije Universiteit Brussel’s new Media Economics Programme kicked off on September 26th – Be a part of it and register now for your training course

In September 2018, SMIT started the new Media Economics Programme. Professionals interested or working in media content, electronic communication and / or new media can get up to speed with the most recent developments and economic trends. The unique programme brings together international academic experts and media professionals from different media sectors.

You can register for the following three day training modules:

 

Media economics and policy in a digital age (24-26 Oct 2018)

Topics: Platform regulation – Media policies – European Digital Single Market – Competition policy – National media policies – Advertising regulations – Investment obligations – Copyright directive

 

Intellectual property rights and remuneration (21-23 Nov 2018)

Topics: European and national IPR frameworks – Collective management – ISP’s – Media content digitization and innovation – Piracy – Revenue generation through IPR – Income streams – Google News – Territorial and online licensing – Over-the-top media services

 

Technology, innovation and data (19-21 Dec 2018)

Topics: Technological evolutions / disruptions – Big data – Algorithms – Privacy – Over-the-top media services – Personal data – Blockchain – Virtual reality – Internet-of-things

 

Audio-visual production (13-15 Feb 2019)

Topics: Audio-visual production and financing – European audio-visual markets – Formats – Audio-visual production management – Film / Documentary / TV production – Netflix – Co-production – Financial / strategic planning – Government production schemes – Broadcasting strategies – Organisational development

 

Commercial communication and advertising in a digital age (13-15 Mar 2019)

Topics: Advertising – Personalised advertising – Cross-media audience measurement – Programmatic ad buying and selling – Big data analytics – Workplan for personalised media campaigns

 

Economics of journalism (24-26 Apr 2019)

Topics: Journalism – Value creation through news – Innovation theory – Technological disruptions – European news market – Journalistic production – Newsrooms – Fake news – Data-driven investigative journalism

 

Mergers and acquisitions (22-24 May 2019)

Topics: M&A in the media industry – Media ownership – M&A regulations – Converging media sectors – Print sector – Electronic communication sector – M&A strategy development

 

 

AKM – angel.me ventures – Cresco Business Law Firm – Daldewolf – Deloitte – Discovery Communications Europe – ELSEVIER – Endemol Shine – EU affairs consultancy for Digital Industries and Content Media – EURACTIV – European Coordination of Independent TV Producers – European Interactive Digital Advertising Alliance – European Publishers Council – Europe Analytica Limited – Forallmedia – Google – HOYNG ROKH MONEGIER – IHS Markit – International Publishers Association – Jaeger Creative – Medialaan – Nielsen – Nokia Bell Labs – Ofcom – SBS – Spotify – Telenet – WAN-IFRA – Wiggin – Vrije Universiteit Brussel – Aarhus University – Catholic University of Leuven – USL-B – Ghent University – imec – Leiden University – University of Oxford – University of Roehampton … and many more

 

Prepare yourself for the future of the media industry and choose now the right Media Economics course at the VUB for you. You can find more information below and on our website.

Click here to find more information
and click here to register.

In case you have questions, please contact program director Professor Karen Donders.

See you at the Media Economics Programme at the VUB,
Your Media Economics Programme Team