Nowadays advertisers are willing to pay more for two obsessions:
Reach: how many people watch an ad.
Engagement: how many people interested in watching the ad.
Delivering content Over the Top (OTT) unlocks a new capability that hasn’t been there before:
This technology allows Service Providers to deliver to Advertisers their holy grail: PERSONALIZED ADS TO EACH CUSTOMER!
We can now hyper-target viewers by putting specific ads in front of them at the time of viewing.
We can also determine the most valuable ad traffic to those viewers to maximize revenues.
SCTE 35 is now being adapted to a new video delivery era that allows the advertisers to deliver their ad directly on the customer device.