A1 Bulgaria launches Zappware’s advanced TV solution

A1 Bulgaria, part of A1 Group and a leading provider of digital services and telecommunication solutions in Bulgaria, launched A1 Xplore TV. Аn advanced turnkey TV solution powered by Zappware. A1 Xplore TV users will be able to find and enjoy great content through Zappware’s award winning Nexx 4.0 user experience. Users will be also able to enjoy their favourite content on web and app with A1 Xplore TV GO, which provides continuity in the overall TV experience.

A1 Xplore TV comes with more than 220 TV channels, over 130 of which are available with 7 days Catchup; five 4K Ultra HD TV channels among which are My Zen TV, Love Nature 4K, Travelxp 4K HDR, Insight TV, Fashion 4K; a rich on-demand content catalogue and a premium sports from La Liga, Serie A, UEFA Campions League, ATP Master series, NHL, UFC and others on A1 Bulgaria’s channels – Max Sport 1, 2, 3 and 4.

Simeon Donev, Senior Marketing Director of A1 Bulgaria explains: “Our goal is to constantly offer innovative services to our customers to suit their dynamic lifestyle. A1 Xplore TV is not only interactive, but it also intuitively adapts to the viewers’ preferences. As we are constantly striving to provide both quality content and great user experience, accompanied by efficient video content management. That is why we chose Zappware’s innovative solution and we are co-operating on further enhancement of the TV experience of our customers.”