04/11/2019
Media Economics: The interplay of Media Economics And Europan policy in a digital age
Want to know more about new advertising rules, Netflix taxes, due prominence obligations on digital TV interfaces, licensing post-Brexit and the European Commission’s investigation into Amazon?
For company lawyers and staff of research, government or strategy departments with an interest that need to stay updated on European media policy this crash course on how European policy domains affect doing business in media and communications at large focusses mainly on the Audiovisual Media Service directive, Digital single market policies, and competition.
Each training course consists of 2 days of academic and industry lectures, followed by a day of exercise/ Here below the programme for this training course:
Wednesday 27 November
09.15: Registration
09.30: The origins of European media policy and the hoped for effects on the media – Prof. Dr. Karen Donders, VUB
10.50: Break
11.00: European digital single market policies and how they impact economics – Prof. Dr. Karen Donders, VUB
12.30: Lunch
13.30: Why more flexible advertising rules matter, Mr. Ben Appel, DPG Media
15.00: Coffee break
15.30: Why licenses are still hugely important for Discovery Communications and the move to Amsterdam – Mr Ross Biggam , Discovery Communications
17.00: End
Thursday 28 November
09.15: Registration
09.30: Competition policy and how it affects the economics of media and platform players – agreements – Prof. Dr. Ben van Rompuy, Universiteit Leiden
10.50: Break
11.00: Competition policy and how it affects the economics of media and platform players – dominance – Prof. Dr. Ben van Rompuy, Universiteit Leiden
12.30: Lunch
13.30: How Netflix taxes will or won’t contribute to the production of original content – Ms Sophie Valais, European Audiovisual Observatory
15.00: Coffee break
15.30: How to ensure due prominence of European content in digital and smart Tv environments – Ms Kate Biggs, Offcom
17.00: End