“You are what you view”

Celebrating it’s 15th anniversary, Zappware launches an all new disruptive Video User experience NEXX 4.0: “You are what you view”.


Hasselt, Belgium, September 09, 2016 – Zappware is launching at IBC – Amsterdam – 9-13 September – it’s all new Video User eXperience. The concept is straightforward: Let’s make it simple again and user-centric. A Video Solution knowing you, predicting your next viewing pattern across your channels, recordings, catch-up TV items and that lets you access and share your content across devices and set top boxes.

Patrick Vos – CEO of Zappware: “We are serious about turning viewers into consumers. Entertainment Service Providers want to aggregate all the customer behaviour and build a kind of customer DNA to be able to predict the customer’s next move, beyond the video related services of course. Zappware is now launching a disruptive video user experience that is unique in it’s simplicity, design and user centricity. As a Service Provider you can now leverage the Zappware platform to serve the enduser with personalized value propositions.”

The NEXX 4.0 user interface is a dynamic environment that adapts itself in a self-learning way according to the end-users behaviour, across the linear and on-demand content consumed and across devices. Analyzing customer behavior, building up a customer DNA and using the video user interface to communicate back to the user by recommending relevant quad-play packages and reduce churn is Zappware’s way, powered by it’s Service Delivery System, to “close the loop” and turn viewers into consumers.


About Zappware

Zappware uniquely combines creativity and technology into powerful digital TV products for pay-TV operators. Its proven Zappware platform currently serves millions of devices around the world, and provides an intuitive and personalized multi-screen TV experience across set-top boxes, connected TVs, smartphones, tablets and PCs. It includes a unified Service Delivery System that allows the operator to monetize the service on cable, satellite, terrestrial, IPTV, OTT and hybrid networks.

With its Zappware Design custom user experience service, Zappware also designs full custom user experiences, which can be custom built on top of the Zappware platform or on custom environments.
For more information, visit www.zappware.com